![]() To help you stay on top of emerging trends, Patel has written a book that emphasizes the importance of working with CRM experts who understand how the platform changes and can apply timely analysis to the day-to-day use of the platform. Technology is evolving rapidly, which means the CRM systems companies rely on are likely to change from year to year. Beyond CRM Basics: An MVP Guide to Expand Your Knowledge and Grow Your Career OUR TAKE: Certified Salesforce MVP and founder of the Salesforce Certification Study Group Deepa Patel has written a book for readers looking for a comprehensive guide to lasting CRM success.ĭescription: Salesforce MVP and founder of the Salesforce Certification Study Group Deepa Patel provides readers with a comprehensive guide for long-term CRM success.
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